The story of "Poetry of Hues" from Kavana Look, the founder!
My identity and inspiration are closely connected. I am Kavana, and my name holds a poetic meaning in Kannada, my mother tongue. I have a deep emotional and creative connection with colors, where each color represents a feeling I want to express.
That's why I chose 'poetry' as part of my brand name, as my creations are like verses made from the colors of life. I feel a strong connection to colors, as if they are the words I've always wanted to use to express myself. This is why 'poetry' is an essential part of my brand, as my creations are like verses woven from the vibrant threads of life.
I chose the peacock concept as the primary idea for several compelling reasons. Firstly, the peacock holds a wealth of symbolic meanings that align perfectly with the essence of our brand.
Secondly, the peacock symbolizes strength and self-confidence. This mirrors the idea that our products from Poetry of Colors empower individuals to embrace their inner beauty and confidence.
Furthermore, the peacock holds a special place as one of India's national birds. This connection to India can represent the brand's origin and the cultural influence that inspires our creations.
BUT
My third concept involved a dancing flower or leaf. The inspiration for this idea comes from the rhythmic and poetic essence found in dances, often influenced by poems and songs.
Secondly, the peacock symbolizes strength and self-confidence. This mirrors the idea that our products from Poetry of Colors empower individuals to embrace their inner beauty and confidence.
Furthermore, the peacock holds a special place as one of India's national birds. This connection to India can represent the brand's origin and the cultural influence that inspires our creations.
BUT
My third concept involved a dancing flower or leaf. The inspiration for this idea comes from the rhythmic and poetic essence found in dances, often influenced by poems and songs.
The outcome was to move forward with a leaf and feather shape and incorporate the letter "P" within it.
In this design, we approached the elegance of peacock feathers, and now we have a dancing peacock feather that aligns perfectly with our brand.
Packaging Designs to Diverse Audiences
we wanted three different packaging designs for three different target audiences.
Since the brand slogan was vibrant and colorful, we didn't feel that the purple color palette suited it well for all packaging.
we wanted three different packaging designs for three different target audiences.
Since the brand slogan was vibrant and colorful, we didn't feel that the purple color palette suited it well for all packaging.
We were striving to uncover other colors while still wanting to maintain the spirit of the brand.
Additionally, we wanted to incorporate floral patterns into all of the designs.
Thank you for watching!💜
